BSTRONG BFR TRAINING is a unique exercise modality utilizing blood flow restriction to increase muscle and strength without lifting heavy weights.
We were hired to re-brand the company to create a customer friendly website experience and to educate fitness enthusiasts to the benefits of adding BStrong to their exercise routine.
- Because of the nature of the modality there was some hesitation about it's use so we placed BSTRONG founder and BFR pioneer Dr. Jim Stray-Gundersen front and center in the rebranding campaign as an educator and trusted source.
- The website was completely redesigned to improve customer buying experience by simplifying the checkout process.
- Branded content created to showcase product efficacy and benefits.
- Educational content was produced to communicate the safety and efficacy of the product.
- New visuals were created including product shots and video for brand story telling and social media engagement.
- Increased website traffic and established site as trusted resource for BFR training.
- Increased brand awareness leading to 35% business growth via new investment and partnership opportunities.
- Increased brand visibility among fitness influencers who have since become brand ambassadors leading to increased sales by 20%.