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    • Home
    • About
    • Services
    • Case Studies
      • YMCA OF METRO LA
      • CERVEZA IMPERIAL
      • BSTRONG BFR TRAINING
      • THE OSBOURNES
    • Blog
    • Contact Us
  • Home
  • About
  • Services
  • Case Studies
    • YMCA OF METRO LA
    • CERVEZA IMPERIAL
    • BSTRONG BFR TRAINING
    • THE OSBOURNES
  • Blog
  • Contact Us

BSTRONG - BFR TRAINING

BACKGROUND:

BSTRONG BFR TRAINING is a unique exercise modality utilizing blood flow restriction to increase muscle and strength without lifting heavy weights. 

We were hired to re-brand the company to create a customer friendly website experience and to educate fitness enthusiasts to the benefits of adding BStrong to their exercise routine. 


APPROACH:

  • Because of the nature of the modality there was some hesitation about it's use so we placed BSTRONG founder and BFR pioneer Dr. Jim Stray-Gundersen front and center in the rebranding campaign as an educator and trusted source. 
  • The website was completely redesigned to improve customer buying experience by simplifying the checkout process.
  • Branded content created to showcase product efficacy and benefits.
  • Educational content was produced to communicate the safety and efficacy of the product.
  • New visuals were created including product shots and video for brand story telling and social media engagement.


RESULTS:

  • Increased website traffic and established site as trusted resource for BFR training.
  • Increased brand awareness leading to 35% business growth via new  investment and partnership opportunities.
  • Increased brand visibility among fitness influencers who have since become brand ambassadors leading to increased sales by 20%.

branded video content

TELLING THE BRAND STORY

BRANDED CONTENT FOR SOCIAL ENGAGEMENT

CLIENTS PAST & PRESENT

BOLD IDEAS THAT MAKE BRANDS FAMOUS

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