BSTRONG - BFR TRAINING

BACKGROUND:

BSTRONG BFR TRAINING is a unique exercise modality utilizing blood flow restriction to increase muscle and strength without lifting heavy weights. 

We were hired to re-brand the company to create a customer friendly website experience and to educate fitness enthusiasts to the benefits of adding BStrong to their exercise routine. 

APPROACH:

• Because of the nature of the modality there was some hesitation about it's use so we placed BSTRONG founder and BFR pioneer Dr. Jim Stray-Gundersen front and center in the rebranding campaign as an educator and trusted source. 
• The website was completely redesigned to improve customer buying experience by simplifying the checkout process.
• Branded content created to showcase product efficacy and benefits.
• Educational content was produced to communicate the safety and efficacy of the product.
• New visuals were created including product shots and video for brand story telling and social media engagement.

RESULTS:

• Increased website traffic and established site as trusted resource for BFR training.
• Increased brand awareness leading to 35% business growth via new  investment and partnership opportunities.
• Increased brand visibility among fitness influencers who have since become brand ambassadors leading to increased sales by 20%.