CERVEZA IMPERIAL is Costa Rica’s #1 beer and a source of immense national pride. In 2017, the brand launched in the United States in key markets. We were hired as the digital branding agency of record tasked with creating the visual identity of the brand in the states and telling their story as the world's first water positive beer. The work included developing /designing a new U.S. branded website, video and visuals to tell the brand story to consumers and introduce the brand's water positive message. We also created and managed all digital properties including social media channels for the brand.